New Campaign Portrays Arts as Intriguing, Accessible, and Exciting

Jul 27, 2010


A new soft advocacy campaign in Australia helps make the arts feel intriguing, accessible, and exciting. The project also has an interactive component through which participants will gradually be building Australia's largest collaborative digital artwork.

From the Australia Council for the Arts:

What do the arts mean to a TV chef or a professional soccer player? Australians are about to find out.
The WHAT MAKES ME campaign ( http://www.whatmakesme.com.au/ ), launched by the Australia Council for the Arts, invites all Australians to share their own stories about what the arts add to their everyday lives.
The website introduces the personal stories of twelve ordinary and extraordinary Australians and the difference art makes to them. The subjects of these intriguing films range from famous sports stars to office workers, amateur burlesque performers and stay at home parents.
From poetry to circus to classic rock, each of these very different Australians relate deeply personal opinions about how the arts make them feel and think and wonder.
Visitors to WHAT MAKES ME are invited to share their own stories by marking the sides of a virtual cube with their favourite arts experiences. As everyone's art cubes are combined, the Australia Council is hoping to build Australia's largest collaborative digital art work - a mosaic of cubes to celebrate Australia's collective appreciation of arts and artists.
 
Visitors can make their cube by drawing on photos, music and videos from YouTube, Google Images, Google Books, SoundCloud and Flickr.
"Many Australians don't necessarily identify with the arts and see how creativity and the arts impact their daily lives," said Sandra Bender, Executive Director of Arts Development at the Australia Council. "WHAT
MAKES ME communicates the message that art is all around us and comes in many forms whether it is school bands, amateur comedy and circus, or classical music and oil painting."

The San Diego Commission for Arts and Culture also employed the strategy of engaging celebrities--in this case, prominent San Diegans--to give testimony of the impact of the arts on their lives for the Commission's latest economic impact report.

Tags: Arts Advocacy, Campaign, Australia, Spokespersons

Sub Categories

ADVOCACY: Resources & Links
ADVOCACY: Fresh Thinking & Success Stories
ADVOCACY: Messaging Center