The concept is based upon new notions of openness, access, and artistic production and distribution. Anyone can submit their own YouTube video for consideration in the show, and an all-star jury will select twenty works for simultaneous exhibitions in Guggenheim New York, Berlin, Bilbao, and Venice. From their website:
In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary-art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video. With video now available for anyone to produce and watch, almost anytime and anywhere—be it on cell phones, digital cameras, computers, or tablets—it has become the medium of choice for many aspiring artists. YouTube Play will recognize the current effect of new technologies on creativity by showcasing exceptional talent working in the ever-expanding realm of digital media. It is the goal of YouTube Play to reach the widest possible audience, inviting each and every individual with access to the Internet to submit a video for consideration. The end result will hopefully be the ultimate YouTube playlist: a selection of the most unique, innovative, groundbreaking video work being created and distributed online during the past two years.
This project is reminiscent of the YouTube Symphony Orchestra, as well as another mass audience art contest happening right now that will go unmentioned. One thing that is different from the latter is the caliber of the jury. Works that make the final round will be reviewed by Laurie Anderson, Animal Collective, Darren Aronofsky,
Douglas Gordon, Ryan McGinley, Marilyn Minter, Takashi Murakami, Shirin Neshat, Stefan Sagmeister, Apichatpong Weerasethakul, and Nancy Spector.
Works must be submitted by July 31 so get uploading!
Thanks to Yelena for the tip!
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