Camera Phone Fundraising Taps Younger Donors

Nov 21, 2010


Camera Phone Fundraising Taps Younger Donors

By Kate Rogers
The NonProfit Times
June 8, 2010


Understanding the nature of generational differences is what will open the doors for new methods of fundraising. According to John Baguley, CEO of the International Fundraising Consultancy in London, for Gen Y, technology is just a part of life -- as natural and necessary as eating and sleeping.