Why Charities Need to Pay More Attention to Minority Donors

Jun 9, 2011


"Why Charities Need to Pay More Attention to Minority Donors"
The Chronicle of Philanthropy

March 22, 2011
By Raymund Flandez


"Raising money from minority groups is still not a priority for a majority of institutions, but changing demographics may persuade them to chart another course as blacks, Asians, Hispanics, and Native Americans begin to give more, according to speakers here at the Association of Fundraising Professionals annual conference.

“'The No. 1 reason why [minorities] do not give is because they’re not asked at all,' Ms. Gasman said."

This article features trends on individual giving from different minority groups.