Classified Ads for the Latino Market

Jun 19, 2011

 Martha de la Torre brings classified ads to the Latino market
Los Angeles Times
June 12, 2011
By Megan Kimble

"Listen to your staff: Initially El Clasificado was distributed directly to homes. 'It was costly and ineffective,' De la Torre said. She consulted her 'best focus group' — her employees — who suggested putting racks in grocery stores. 'They told me, 'Latinos like to walk every day to the store. They like fresh food every day. It's their outing.'' The first racks went into supermarkets in 1995, and 'all of a sudden El Clasificado started getting results for the advertisers,' De la Torre said. Today 4,000 businesses advertise in the 460,000 copies printed weekly." More...

Tags: advertise, classifieds, customers, Hispanic, immigrants, internet, job listings, language, Latino, mariachis, market, Spanish, young

Sub Categories

DIVERSITY: Latino / Hispanic
DIVERSITY: Marketing
DIVERSITY: Audience Development