Increasing Your Share of a Culturally Diverse Audience

Sep 3, 2011


"Increasing Your Share of a Culturally Diverse Audience"
by Leah Smiley, Founder and Executive Director, The Society for Diversity
Franchising World June Edition
International Franchise Association


"Diversity is not about race—it is about doing business better."

"Diversification strategies can be applied to every industry, whether for-profit, nonprofit or educational."


This article posits that "global expansion is a business imperative." Change the words "corporate," "global" and "market share" to "nonprofit," "local" and "audience share," and "Increasing Your Share of a Culturally Diverse Audience" becomes relevant to the performing arts. "There are three easy steps that you can apply today to increase your share of the culturally diverse marketplace."


Evaluate customer trends
Implement a diversification strategy
Hire a chief diversity officer
 

Complete article.




Tags: affirmative action, age, attendance rates, audiences, bisexual, buying patterns, competence, cultural, culturally diverse, cultures, customers, demographics, disabled, diverse, gay, economic, education, educational, employees, family status, female, gender, generation, growth marketing, hetersexual, human resources, inclusion, income, innovation, intellectural capita, knowledge worker, LGBT, lesbian, management, middle class, minorities, multi-cultural, new markets, nonprofit, organizational strategies, population, quotas, race, research, sales, supplier, talent, teams, technology, transgender, underrepresented, vision, women, work history, workplace

Sub Categories

DIVERSITY: The Big Picture
DIVERSITY: Disabled Community
DIVERSITY: GLBTQ Community
DIVERSITY: African American / Black Community
DIVERSITY: Latino / Hispanic
DIVERSITY: Asian American
DIVERSITY: Administration
DIVERSITY: Gender
DIVERSITY: American Indian
DIVERSITY: Native Hawaiian / Pacific Islander
DIVERSITY: Generations
DIVERSITY: Marketing
DIVERSITY: Customer Service
DIVERSITY: Audience Development
DIVERSITY: Socio-Economic Status
DIVERSITY: White/Caucasian
DIVERSITY: Indian