Ethnic Consumer Power

Sep 26, 2011


Ethnic Consumer Power
by
Cheryl Pearson McNeil

Today's Chicago Women


"According to a recent Nielsen study, right now, there is no single cultural, social, demographic, economic or political point of view dominating the landscape. This insight alone should have marketers scrambling to adapt and adopt new methods and technologies for communicating with all consumers equally. But, the 'unknown land of ethnics' still causes marketers to scratch their heads and ask in wonderment, 'How do I reach them?' With more than $1 trillion in buying power for Hispanics, followed closely by $967 billion for African Americans, it’s worth their time to come up with an answer.

"For starters, you can’t apply a one-size-fits-all strategy. From what people watch to what we buy, ethnic consumers utilize the same resources differently." Read insights and data on African Americans, Asians/Pacific Islanders, and Hispanics.


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Sub Categories

DIVERSITY: The Big Picture
DIVERSITY: African American / Black Community
DIVERSITY: Latino / Hispanic
DIVERSITY: Asian American
DIVERSITY: Native Hawaiian / Pacific Islander
DIVERSITY: Marketing
DIVERSITY: Customer Service