Going Beyond Cinco de Mayo

May 6, 2012


 The Biggest Mistake You Can Make About Hispanic Marketing and Cinco de Mayo
by
Lisa Arthur
Forbes
April 24, 2012


"Hispanic consumers want what all consumers want –authenticity.
Don’t make the mistake of relying on stereotypes or broad-based generalizations."


"If you’re a brand that wants to be more relevant to Hispanics (and you should be), it’s time to start thinking beyond Cinco de Mayo alone. These days, Hispanic marketing campaigns need to be comprehensive, consistent and year-round."


This blog posting looks at the following questions: Why do you need to start focusing on the Hispanic market?; and How can you reach the Hispanic population?


Related posting.