Tags: consumers     

Showing Results: 1 to 6 of 6

 

Diversity Management Is the Key to Growth: Make It Authentic

  "Diversity Management Is the Key to Growth: Make It Authentic" by Glenn Llopis Forbes 6/13/2011 "Diversity management is the key to growth in today’s fiercely competitive global marketplace.  No longer...more

diversity   Aug 24, 2011 • Views:5245 • Comments: 0


 
 

Asian Americans face new stereotype in ads

"Asian Americans face new stereotype in ads" by Paul Farhi The Washington Post August 23, 2011 "When Asian Americans appear in advertising, they typically are presented as the technological experts — knowledgeable, sav...more

diversity   technology   Aug 25, 2011 • Views:7862 • Comments: 0


 
 

Ethnic Consumer Power

Ethnic Consumer Power by Cheryl Pearson McNeil Today's Chicago Women "According to a recent Nielsen study, right now, there is no single cultural, social, demographic, economic or political point of view dominating the landscape. This i...more

diversity   technology   Sep 26, 2011 • Views:6226 • Comments: 0


 

Fostering Innovation Through a Diverse Workforce

"Companies have to have a diverse workforce. It's very important to our business strategy and helps capture new clients and address business needs." - Niki Kesglou, head of diversity and inclusion, Asia Pacific, Credit Suisse   ...more

diversity   Dec 18, 2011 • Views:6162 • Comments: 0


 

Hispanic Consumers and Your Brand

Earn the Trust of Hispanic Consumers and Your Brand Will Dominate by Glenn Llopis Forbes 4/02/2012 “If you take the time to know me you will not need to sell me.” "As organizations seek to find new ways to capture sustain...more

diversity   May 6, 2012 • Views:4408 • Comments: 0


 

Going Beyond Cinco de Mayo

 The Biggest Mistake You Can Make About Hispanic Marketing and Cinco de Mayo by Lisa Arthur Forbes April 24, 2012 "Hispanic consumers want what all consumers want –authenticity. Don’t make the mistake of relying on st...more

diversity   May 6, 2012 • Views:4780 • Comments: 0