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Tags: consumers
Showing Results: 1 to 6 of 6 Diversity Management Is the Key to Growth: Make It Authentic
"Diversity Management Is the Key to Growth: Make It Authentic"
by Glenn Llopis
Forbes
6/13/2011
"Diversity management is the key to growth in today’s fiercely competitive global marketplace. No longer...more
Asian Americans face new stereotype in ads"Asian Americans face new stereotype in ads"
by Paul Farhi
The Washington Post
August 23, 2011
"When Asian Americans appear in advertising, they typically are presented as the technological experts — knowledgeable, sav...more
Ethnic Consumer PowerEthnic Consumer Power
by Cheryl Pearson McNeil
Today's Chicago Women
"According to a recent Nielsen study, right now, there is no single cultural, social, demographic, economic or political point of view dominating the landscape. This i...more
Fostering Innovation Through a Diverse Workforce"Companies have to have a diverse workforce. It's very important to our business strategy and helps capture new clients and address business needs."
- Niki Kesglou, head of diversity and inclusion, Asia Pacific, Credit Suisse
...more
Hispanic Consumers and Your BrandEarn the Trust of Hispanic Consumers and Your Brand Will Dominate
by Glenn Llopis
Forbes
4/02/2012
“If you take the time to know me you will not need to sell me.”
"As organizations seek to find new ways to capture sustain...more
Going Beyond Cinco de Mayo The Biggest Mistake You Can Make About Hispanic Marketing and Cinco de Mayo
by Lisa Arthur
Forbes
April 24, 2012
"Hispanic consumers want what all consumers want –authenticity.
Don’t make the mistake of relying on st...more
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