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Cheap, effective, and targeted, Facebook ads are a powerful marketing tool. They also tend to be more trusted than ads on other sites, as indicated by the main image. You can see in the image below how facebook is growing & giving Google a ru...more

Here is a collection of resources on social media specific to marketing. TOP 50 SITES This feature article from the website Insider CRM explains why every business needs a presence on these social bookmarking, networking, media, and job site...more

Email marketing uses attractive, professional-looking email communications with embedded links, images, and rich media to stay in touch with customers and prospects. Email newsletters and eblasts are fast and inexpensive to create, so you can send...more

How to Engage 20-Somethings in Your Cause by Dagmar King, Marketwire, August 2010 GuideStar "Finding new volunteers and donors is one of the biggest challenges facing nonprofit organizations. For the past few years, more and more nonpro...more

Here's what the National Association of Arts Marketers sees as the top technology trends for arts marketers in 2011. Americans for the Arts ...more

As a consumer, do you like being spoken to, or talked at? I’m guessing it’s the former. Imagine your brand’s social media presence is a car dealership. Is it a place where prospective buyers can take their time, browse without the p...more

Time for a Check-Up: How Diverse Are You? Echelon Online Magazine Susan Baxter "Regardless of the size of your company, you can be a leader in diversity and inclusiveness in the workplace... Diversity is represented by more than emplo...more

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"To Foster Diversity, Paint the Big Picture" by Eilene Zimmerman The New York Times; July 2, 2011 Ellen Zimmerman offers a Q & A with diversity experts about how a member of a minority group can influence organizations to becom...more

"Diversity and Inclusion in an Uncertain World" By Deborah Levine - Editor Diversity of the Workplace Friday, 22 July 2011 "The field of Diversity & Inclusion (D&I) is in the process of evaluating and redefining itse...more