The Future of Social Media Strategist

Jan 14, 2011

Among the subject covered in our technology predictions for 2011, was  the future of the social media strategist, based on the report from the Altimeter Group from interviews conducted by analyst Jeremiah Owyang.

In this article from the tech blog MASHABLE, Erica Swallow follows up on Owyang's November report with a survey of social media strategist constituents. Full, horizontal integration and generalization of social media strategies across organizations, and social media education are among the most prevalent and significant responses from the experts.
You can read the full article here.

You might also be interested in this article "Social Media Strategies for 2011" by Chunka Mui from, which looks at short term and long term strategies, misconceptions, and the potential for mis-steps.

Tags: social media, education, strategy

Sub Categories

TECHNOLOGY: Social Media