More than ever, the customer rules.
Customer Relationship Management is nothing new. But new strategies and technologies are available that enable better and more integrated management of customer relationships, customer information, and the business as a whole. To help businesses cope with the ever-increasing customer demands, many companies have implemented a Customer Relationship Management (CRM) strategy
to manage the customer-facing processes of their business.
Here are some of the most popular and effective tools for CRM designed for performing arts organizations.
TESSITURA SOFTWARE® is the leading enterprise-wide, fully integrated software system for arts & cultural organizations. Their clients include most major ballet companies, opera organizations, and symphony orchestras and societes, many multi-Purpose Non-Profit Organizations and Performing Arts Centers and theaters, as well as performing arts festivals and consortia. You can view their customer list here.
PatronManager CRM is a customer-centered way of operating your organization's operations — including box office, individual donations, grants from businesses or foundations, e-mail marketing, reports, calendars, correspondence, and tasks — all in one web-based, integrated system.
SugarCRM, a provider of commercial open source CRM software, was selected by business media brand networking company, AlwaysOn, as one of the OnDemand Top 100 winners for 2010, for its innovation, market potential, commercialization, stakeholder value, and media buzz. Check out Sugar's case study for Theatermania.
The AudienceView application was designed for Not-for-Profit performing arts groups. Some of the earliest charter AudienceView customers are from the Not for Profit space. At the very core of the application is a rich set of CRM functionality.
Overtone Solutions offer social media monitoring, measurement, and social CRM through their customer listening product, Open Mic. OpenMic continuously collects, analyzes and reports customer sentiment and social media analytics from social media, email, SMS, forms, surveys and any other consumer generated media, automatically, in real time.
This blog on web strategy by Jeremy Owyang includes a link to the Altimeter Group's 2010 Social CRM report entitled New Rules on Relationship Management as well as their video (posted below) on Social Strategy: Getting Your Company Ready, by Altimeter Group from Altimeter Group on Vimeo.
Owyang's friend and fellow new media blogger Brian Solis posted this blog entry on the new era of SCRM being ushered in by Twitter and social networks.