Email Marketing Tools

May 7, 2010

Email marketing uses attractive, professional-looking email communications with embedded links, images, and rich media to stay in touch with customers and prospects.

Email newsletters and eblasts are fast and inexpensive to create, so you can send them regularly; they are also easy to forward. It's quick to send emails, and it's quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood they'll read it and take action.

Here is a list of some of the more popular email marketing services being used by performing arts organizations. You can also check out this review from Top 10 of the top ten email marketing services in 2009.

is a simple, intelligent, and powerful email marketing utility that anyone can use to create branded, well-designed newsletters and promotions. Mad Mimi makes email marketing easy for the creator, and easier on the eyes for the receiver.

Mail Chimp, which launched in September of 2009, offers completely free accounts for up to 500 subscribers, as well as a flexible pricing plan that will appeal to smaller organizations and individual artists.

VerticalResponse is an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys, and direct mail postcards.


PatronMail is a low cost e-mail service managed by friendly, responsive, people who know the arts and non-profit sectors. PatronMail enables you to create professional e-mail campaigns, send them to your targeted lists, and track your results.

Constant Contact
offers email marketing software that makes it easy to create professional HTML email campaigns with no tech skills.


Do you use one of these services? Share your testimonials with other NPAC members.

Tags: email, marketing, constantcontact, patronmail, madmimi, mailchimp, verticalresponse

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TECHNOLOGY: Customer Relations Management (CRM)